
Author: Patryk Nosalik, PMP
Driving Innovation in Project Management: Insights for Project Management Professionals
In today’s rapidly evolving business landscape, project managers face challenges that demand agility, creativity, and a robust framework for fostering innovation. During a recent discussion with Frédéric Sauzet, founder of Innovecteur and expert in innovation management, I explored how innovation processes—guided by frameworks like ISO 56000—can transform project management and elevate the role of PMP-certified professionals.
The Link Between Innovation and Project Management
Project management and innovation management share a common goal: delivering value through structured processes. However, as Sauzet highlights, innovation projects often differ significantly from traditional ones. “When you manage innovation,” he explains, “you’re exploring unknown areas. Unlike classical projects, the starting point might be unclear, resources may be undefined, and unforeseen challenges are almost guaranteed.”
For PMP professionals, this creates an opportunity to expand beyond traditional project methodologies by embracing the dynamic and iterative nature of innovation. Understanding when to pivot from standard processes to more exploratory approaches is crucial. Sauzet underscores that sometimes innovation doesn’t come with a red flag. “A project might appear routine,” he notes, “but unexpected complexities can demand an innovation-oriented mindset.”
Creating an Engine for Innovation
According to Sauzet, effective innovation management goes beyond sporadic bursts of creativity. Creativity is one part of innovation, as innovation is making something happen. It is also not based on one or two ‘geniuses’, nor just an R&D department, it must come from the culture, structure and processes of the whole company. Identifying a need for innovation can come top down or bottom up, when finding the root cause of an issue needing innovation you could end up affecting HR processes. “The goal is to transform a company into a machine for innovation,” he says. This involves embedding culture, structures, and processes that enable consistent and scalable innovation.
This perspective resonates deeply with PMP principles of continuous improvement and strategic alignment. Sauzet emphasizes the importance of a portfolio approach to innovation projects, balancing long-term, disruptive innovations with shorter-term, incremental ones. “Portfolio management is perhaps the most critical part of innovation processes,” he adds, “as it’s where strategy meets operational decision-making.
To illustrate this, Sauzet shares an example from his work in the hydrogen mobility sector. His team faced significant technological challenges, including designing cartridges capable of safely storing hydrogen, a notoriously difficult gas to contain. To address these hurdles, they collaborated with three different suppliers simultaneously, testing various approaches to identify a viable solution. “Instead of following a single path, we explored multiple options in parallel,” he explains. “This strategy enabled us to combine learnings and find the best possible outcome.”
Similarly, market exploration posed unique challenges. Sauzet’s team brainstormed potential applications for hydrogen-powered vehicles, eventually identifying harbours as a promising niche. “Creativity is critical,” he notes, “but implementation and validation are equally important.”
ISO 56000: A Roadmap for Innovation
For professionals unfamiliar with ISO 56000, it serves as a guideline for systematic innovation management. “Everything we discussed today is included in the standard,” Sauzet explains. The framework doesn’t dictate what to innovate but provides a checklist of enablers to foster an innovation-friendly environment.
While implementing an entire ISO 56000 framework may seem daunting for individual projects, Sauzet suggests using it as a diagnostic tool. “Even in a focused project,” he notes, “a quick diagnosis using ISO principles can ensure that critical factors—such as leadership support and resource alignment—are in place.”
Practical Tips for Project Management Professionals
- Adopt an Agile Mindset: Innovation projects often require iterative testing and adaptation. PMP professionals should be comfortable with agile principles and exploratory methods.
- Use Portfolio Thinking: Evaluate projects not in isolation but as part of a broader portfolio. Prioritize resources based on strategic alignment, potential ROI, and time-to-market considerations.
- Prepare for the Unknown: Unlike traditional projects, innovation initiatives often uncover unexpected challenges—whether technological, market-related, or regulatory. Project Management professionals should be ready to pivot and explore alternative solutions.
- Leverage AI and Technology: Sauzet highlights the transformative role of AI in innovation processes. From idea generation to impact assessment, tools like AI can enhance creativity and provide critical insights. For example, in a recent initiative, AI was used to assess potential market impacts and refine concepts before implementation.
- Integrate Responsibility: Innovation should align with broader goals of sustainability and ethics. Sauzet’s concept of “responsible management of innovation” emphasizes awareness of both short and long-term impacts. “Innovation has consequences,” he explains. “As managers, we must anticipate these and be prepared to address them.”
The Intersection of Innovation and Classic Project Management
A compelling example of innovation’s unpredictability emerged from Sauzet’s collaboration with an automotive manufacturer developing emergency communication systems for vehicles. Initially envisioned as a straightforward add-on, the project uncovered unforeseen challenges, such as legal liabilities, telecommunications barriers, and cross-border roaming issues. “What started as a simple project became a complex exploration of new solutions,” he recalls. This underscores the need for project managers to remain flexible and adaptive when innovation-related uncertainties arise.
Conclusion: The Case for Continuous Learning
For PMP-certified professionals, incorporating innovation management into their skillset is not just a value-add but a necessity. Sauzet’s insights demonstrate that by adopting structured innovation frameworks and fostering a culture of adaptability, project managers can navigate uncertainties and deliver impactful results.
As innovation becomes increasingly central to organizational success, the ISO 56000 standard and the principles discussed by Sauzet provide invaluable tools. Whether managing incremental improvements or leading disruptive initiatives, Project Management professionals have the opportunity to drive meaningful change—one project at a time.
Frédéric Sauzet will be doing two talks for PMI Switzerland, one on 25th March 2025 in Basel, and one on 10th April in Geneva. The talk in Basel will be centered around the contrasting approaches to innovation management in start-ups versus large corporations. The event in Geneva will be dedicated to the topic "Strategic Innovation: Financial and Non-Financial Pathways." Both events are complementary, as they address different aspects of innovation management. So if you have questions for him, or want some more depth on the topic, please see our https://pmi-switzerland.ch/index.php/events for more details.
Patryk Nosalik
Frédéric Sauzet is an innovation management consultant with over 20 years of experience across commercial, industrial, and technological sectors, has he has served as the leader of the InnoGEX incubator and CEO of the startup PlanetWatch. He authored the book "From Innovative Projects to Responsible Innovation Management - Create a Product the World Truly Needs", and has another one coming on the ISO56000 standard.
Patryk Nosalik is a senior project manager in the areas of software development, enterprise application integration, and IT governance in complex multinational operating environments, and holds MBA, PMP, HERMES, AgilePM certifications amongst others, volunteering for PMI Switzerland as the Romandie region Events Director.