PMI® Switzerland Chapter


Chapter Communications Blog

Newsletter Editorial July 2021


Author : Geetanjali Bhat, PMP


Warmth and freshness in the air can be seen all over the country bringing in the positivity around us. Amidst clear skies, greenery and of course speedy vaccination drives all around us with the country, slowly restoring the season of hope and faith.

As we are gearing up to come out of the pandemic successfully, we are also preparing to learn more, through latest subject expertise that is highly in demand from our PMI community.

As I mentioned in my previous editorials about the exciting events with latest subject’s expertise, like Disciplined Agile Certification courses through sessions and online live workshops, there has been recent additions too. There has been lots happening around our world from last year. For our wellbeing and happiness, workshop on work life balance and many more are planned for all of us. Watch this space for more updates!

As we are in the 21st year of PMI Switzerland, despite continued restricted access outside world, we from PMI community are continuously learning, innovating new ideas and sharing with the world. Let’s continue to discuss and network more through our virtual coffee meets. Let us all make this pandemic into a positive path to learn and grow more.

I would like to thank PMI Switzerland community for creating innovative events and surprises that we continue to learn and inspire each of us in the community.

I wish every member of PMI community, healthy and safe days ahead. Let’s all think positive and keep learning and motivating each other in our PMI community.



Newsletter Editorial June 2021

Shalini Krishnan

Author: Shalini Krishnan, PMP


Dear Members and Newsletter Subscribers,

And just like that we are almost halfway through 2021! 

In case you're feeling like me and have noticed that while the days are getting longer there seem to be less hours in them, I'll keep this short and sweet and share with you a few of the exciting articles we have for you this month:

- Feedback on the PMI-DASSM certification training

- Why Project Managers Should Become Better Visual Storytellers


Make sure to also check out the details of our upcoming events:

- Stakeholder and Team Management (June 15)

- Hermes - Your ticket to winning a public tender (June 22)

- Number 1 bestselling project management author of The Lazy Project Manager's take on Why Stakeholders Regulary Ignore Your Project Reports and How to Fix That (July 1)


Stay safe, and stay agile :)

Feedback on the PMI-DASSM certification training


Author: Martin Härri, PMP, PMI-SP, PMI-ACP, SA


I just had 2 intense days of training for the PMI-DASSM certification with Daniel Gagnon. The training was excellent, and I am taking this as an opportunity to recommend to my network to have a closer look at Disciplined Agile. And for dramatical purposes I am exaggerating my statements a bit – but just a little bit. 😊


2 thoughts:

  • If you are a practitioner interested in taking a Scrum Master exam, and are not sure if you should take it from any of the usual providers, such as or SAFe, then here’s an analogy: if you take this training from the usual providers you will be like a cook that has learned to cook a great meal (and I really mean that it can be great). But you need the kitchen and the ingredients as per recipe. If you take the training from Disciplined Agile you will be able to create a great meal. You will learn about the types of ingredients, including alternatives (!), about different ways to prepare, cook, and present them, and you will be able to cook it in a kitchen with a wood-fired stove and copper pots, and in a kitchen with high-tech food processing equipment. As per DA principle #5: “Choice is good”. But be warned: the cooking instructions do not fit on the back of a food package, it’s a big book, so plan enough time for the training!


  • And if you are a line manager thinking about sending a team member to a training, consider this: if you send them to one of the usual trainings they might come back as what I call “Agile Taliban”. They will see it as part of their mission to “protect the team from the outside”, which means “team = good, company = bad”. And to come back to the cooking analogy from above: you might have to redesign the kitchen, and spend a lot of money on what they perceive as “the right ingredients”. However, the mindset of DA is a more company-friendly, as DA Principle #8 is “Enterprise awareness”. Which means the Scrum Master has the role of maintaining a bridge between the company and the team. “Team = good, company = good”.


I hope you liked my analogy. For more information, check out the Disciplined Agile website.


Addendum: the standard book on DA is Choose your WoW!, which, by the way, PMI members can get a free electronic copy of. But I do not recommend to start with this one, as it is about as exciting as reading the PMBOK Guide. It is very valuable for learning, and as a reference, but as an introduction into the topic I rather recommend Introduction to Disciplined Agile Delivery: A Small Agile Team’s Journey from Scrum to Disciplined DevOps. It is the (fictional, but very realistic) story of a software development team which started with Scrum, but then by applying many of the DA principles, evolved their WoW over several iterations. That makes the whole idea of DA much more clear, and wets your appetite for then reading Choose your WoW! About 13$ for the eBook.

Peter Taylor discusses ‘Why Stakeholders Regularly Ignore Your Project Reports and How to Fix That’

Peter Taylor NL

Author: Peter Taylor


Hello PMI Switzerland from The Lazy Project Manager,

  • The #1 way to improve the success probability of your project is to nail stakeholder buy-in - but how do you do that?
  • The #1 way to nail stakeholder buy-in is to give them uncomplicated visual project updates so they actually understand your project - but how do you do that? 

Hello to all of my good friends in the PMI Switzerland chapter (I can’t believe that it has been 15 months since I was last with you, and in fact, my visit to Geneva was my very last trip anywhere!). 

Crazy times indeed.

But I will be with you, remotely at least, on 1st July 2021 and talking all about project reporting and executive stakeholders, and I would really love you all to join me:


The Project Reporting Challenge

When I was leading some very substantial PMOs, global in nature, hundreds of project managers around the world, leading 1,000s of projects on an annual basis, we had this fundamental issue of effectively communicating to a whole range of different stakeholders, but particularly to the executives inside the organisation. All of my project managers were incredibly busy and yet they all had the challenge of how to represent the key aspects of their projects to the business executives, who in turn were busy people who did not have a lot of time and who were overseeing many, many projects at any given time.

Join me

Learn how we overcame this and join me in sharing your thoughts, challenges, and inspirations when it comes to ‘project reporting’ through an interactive presentation. All delivered in my usual fun but insightful way of course.

Book your place today:


About the Author:

Peter Taylor: Speaker, Consultant, Trainer and Coach, Peter is the author of the number 1 bestselling project management book ‘The Lazy Project Manager’. He has built and led some of the largest PMOs in the world with organisations such as Siemens, IBM, and Kronos. In 2020 he was awarded the PMO Global Alliance ‘PMO Influencer of the Year Award’. Visit him here: 

Why Project Managers Should Become Better Visual Storytellers

Adi Muslic 100x100

Author: Adi Muslic, PMP


Because images win over text - this is how Petra Sammers, Communications Strategist and Creative Director, started her story of Visual Storytelling.

This was immediately confirmed through an online survey where the event participants confirmed that images are very important when communicating to your stakeholders and team members. There is also a global trend to use more and more images. Between 2006 and 2016 use of visual content grew from 20% to 70% in all communications media.


To learn more about the theme, Petre recommended the "Thinking fast and slow" book, written by Daniel Kahneman, a winner of the Nobel prize in economics.

Every image delivers more information than text. Images are much faster to deliver compared to text. The text needs translation - an image is multilingual.  Do you need more convincing? 


The brain prioritizes visual stimulus over all other types of content. Visual content can be in different forms: Graphics, Photos, Movies, Animations, Infographics.


The next survey question was "For what purpose do you use pictures?"

The answer was "For visualization of the topic we are talking about".


Petra added other purposes that we should have in mind such as decorate, catch attention, entertain, inspire, motivate. 

She also added that we should learn the visual language. We just need to learn 3, 4, and 5.


3 information sources:

How the eye works - it transmits information to the brain. The main sources of information are Shape, Colour, Perspective. By changing these sources you can change what is communicated. 


4 criteria for successful visual communication:

Authenticity - instead of idealized better use real-life images.

Sensual Stimulation - instead of boring and smooth, better striking and sensual, comparing and making-you-smile images.

Cultural Relevancy - use real situation images.

Storytelling - Make your public curious about the story behind the image or use the image to quote a well-known story.


5 components of storytelling (see the image):


My story stops here. Beyond this point, you need to see the event recording on the PMI Switzerland's YouTube channel. I am unable to tell you a story about visual content that Petra prepared to demonstrate how images support storytelling. Here is just one example.