Influence in Action: Applying Cialdini’s Principles in Real Work Contexts

Influence is part of everyday professional life. But how does it actually work in real situations?

This interactive session explores the 7 Principles of Influence by Robert Cialdini, combining clear theoretical foundations with hands-on application.

After a concise introduction to the conceptual framework, you will explore how these principles operate in real professional environments. Rather than staying at a conceptual level, the session is structured around active participation and real-world application.

Participants will:

• share real experiences of influence in their professional context
• identify concrete situations from their daily work
• reflect on how to apply one or more principles intentionally
• experiment with practical approaches through peer discussion

You will work in small groups, exchange perspectives, and learn from others facing similar challenges, creating a space for both reflection and practical experimentation.

By the end of the session, you will:

• gain a clear understanding of Cialdini’s 7 Principles of Influence
• explore practical examples directly applicable to your work
• discover new perspectives through peer discussions
• develop concrete ideas to strengthen your professional impact
• build valuable connections within the PMI community

Agenda:
17:45 – Registration opens
18:00 – Welcome & introduction
18:15 – Main presentation and Interactive group work
19:45 – Wrap-up and key takeaways
20:00 – Networking apéro
21:00 – Event close