How to position yourself as a brand, how to (re-)launch your go-to-market strategy and many real-life examples. This is what we have learnt at the virtual PMI Master Class from the Digital, Social Media & Blockchain Pioneer German Ramirez. As a regular attendee of the PMI Master classes, I was not disappointed, neither by the speaker and his very entertaining approach nor by the topic.
Here are some of the LinkedIn related takeaways which each of us can easily implement:
- Think about yourself as a brand, define what you stand for and communicate it accordingly.
- If you are not a bot, then don’t behave as one. Personalize your messages and keep in touch with your network, not only when you need something from them.
- Be proactive in endorsing skills and giving recommendations. After that you can ask to receive some yourself.
- Balance out btw. what a search algorithm will detect and what would appeal to a human (“Pharma Project Manager” vs. “Pharma Project Manager joining forces with data analysts and molecular biologists to find a cure of XYZ disease”).
If you get inspired to “beef up” your LinkedIn profile yourself, you might want to check the speaker’s LinkedIn profile https://www.linkedin.com/in/gerramirez/