PMI® Switzerland Chapter

PM Master Class: Building your personal Brand

PM Master Class: Building your personal Brand

PM Master Class: Building your personal Brand

PM Master Class:  Building your personal Brand

PMI Switzerland Chapter is proud to offer you this exciting PM Master Class.

Don’t miss our training, expand your knowledge and earned 7 PDU’s


In this one day classroom training you will learn how to establish your personal brand in social media.

  • Take the opportunity to learn in a small group on a Saturday without business interruption
  • Benefit from a branding expert, experienced trainer and coach
  • Share your knowledge and experience with other PM colleagues from different companies and learn from peers

Training Content:

  • Understanding the basics: How digital and social media are changing the way we interact personally and professionally
  • The power of a professional brand: Why it is a game changer for your career & business
  • The professional branding process step by step: Establish-Research-Connect-Engage-Measure
  • ESTABLISH: Building the perfect professional profile
  • RESEARCH: Identifying leads and relevant stakeholder for the business
  • CONNECT: Growing my network in a targeted and efficient way
  • ENGAGE: Generating visibility, relevance and credibility individually (relationship building) as well as collectively (thought leadership)
  • MEASURE: Tracking my progress and knowing if I am on the right track

While the learnings will be applicable to professional brand building in general the focus platform for the training will be LinkedIn, as the key and leading professional network


About the Trainer:

German Ramirez is a Digital, Social media and Blockchain pioneer and serial entrepreneur with over 20 years of international experience building successful brands and new businesses as well as impactful marketing & communications campaigns. Worked in leading positions in international companies such as Zurich Insurance or Henkel as well as in several successful start-ups.

Author, thought leader and sought-after speaker at leading universities and international conferences on topics such as digital strategies, social media, blockchain, marketing, digital transformation, the future of work, entrepreneurship and innovation

Target group:

  • Professionals who wish to build or improve their personal brand in social media


08:30 Registration
09:00 Workshop
17:00 End

Event Language:  


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Event fee discounts: If your are PMI-CH member, please log in with your PMI-CH member account at and enter the event from there in order to benefit from the membership discount:

Event registration:  

Registration here


Cancellation policy:

100% refund is possible for a ticket if cancelled 30 days before the event.

Event Properties

Event Date 31-10-2020 9:00 am
No. of Strategic PDUs 3
No. of Technical PDUs 1
No. of Leadership PDUs 3
Location The Relevance House AG, Swisscom (Zürich)

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